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...a sweatshop of moxie

Friday, December 12, 2008

Meet Mateo Lynch

Just a few years ago, Americans didn't know from Chayenne, or Luis Miguel, or Shakira, or Thalia. Fortunately, most still don't know about Paty Navidad, but I digress.

My point is that Latin American artists are much more well-known today, than a mere decade ago. Before that time, we had Julio Iglesias, a Spaniard who crooned bad love songs into a mic as if he wanted to make love to it, and that's about it.

Today, the field is much more inviting.

Mateo Lynch is a 19-year old son of one of Peru's most well-heeled families.

The Lynches are of Anglo-Irish origin, as his surname suggests. Like the Lindleys, the family which owned the famous Inca Kola brand which Coke bought out (making them another fortune), they are part of Lima's High Society. Their kids attend Franklin Delano Roosevelt School, hang around the various country clubs at the weekends like the famed Lima Cricket Club, and jet with their parents not to Disney, but to Paris, London or NYC, speaking two or three languages, as a matter-of-course. In short, they resemble every other child around the world, from such a background.

I've always wondered, then, why these kinds of kids didn't become more commercially viable in America since their English is absolutely fluent (and of course, being white helps. Have you ever seen a Mexican novela? Not an indigenous person to be seen).

Well, there are many reasons for that, and one of them is a distaste about being involved in lucre. There is a strong antipathy to actually having to EARN money in South America, a relic of their European colonisers, who thought real gentlemen and ladies didn't have anything to do with trade or commerce. It's much too grubby. Those in the plastic arts, politicians, intellectuals, of course. But not singers. That's too barrio.

I'm glad to see a person like Mateo Lynch break out of these stultifying confines, and in this video, you see him actually mocking his background. The song is called "Alta Sociedad" (appositely enough, "High Society") and the lyrics include this cry out.

Estoy cansado de que me digan que ser
Estoy cansado de tener que verme bien
yo solo quiero ser, no pretenden ser
alguien que no soy...

A rough translation reads "I am tired of people telling me what I should be. I am tired of always having to be elegant. I only want to be me, not to pretend to be what I am not."

Ladies and gentlemen, we have before us the world's first Peruvian emo.

And you know what? It's about time.

Though he only just graduated from his high school (an alternative school, Los Reyes Rojos, not the ever-present FDR school, revealing that his parents also must've broken out of their own mold), and he is already in Mexico.

Mexico is the traditional by-way to stardom in the Americas, especially for Hispanics like him (Brazilians hit the road to find fame in France).

So when you hear of him here in the US, which I guarantee you will happen, you'll be ahead of the curve. This guy can sing just fine in English. Hear him post-punk himself out of this song called, "Stay this way".

I'm telling you, the kid's got potential. Doesn't hurt that he's a total hottie either.

...you may be wondering how I heard of him? Well, I have a Chilean friend whose surname is also Lynch (his mother's maiden name is O'Reilly, heh), who loves South American pop music.

No. They're not related, but they're cut from identical High Society cloths. They even have the same hair. I think they learn how to brush it in their country clubs.

P.S.: Lynch's song about High Society is from a Peruvian novela currently a big hit over there, precisely about this crowd. It's called "This Society" (Esta Sociedad). The only reason I mention this, is that upon checking the website now, I was struck by how one of the characters, Mirkala, resembles Carrie Bradshaw.

Never mind Peruvian emos. Check out the Peruvian Sarah Jessica Parker!

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  • And you know what? It's about time.

    Personally, especially lately (9/11) I’m a big fan of north-south cross-fertilization, instead of east-west.

    By Blogger chickenlittle, at Fri Dec 12, 03:06:00 am GMT-5  

  • Personally, especially lately (9/11) I’m a big fan of north-south cross-fertilization, instead of east-west.

    I know, right! Me too, Chickenlittle.

    I am hoping that Hugo Chavez will implode soon (his crazy Socialism has brought Venezuela to the brink of penury, with a STAGGERING inflation), and take his little bud Evo with him.

    Unfortunately, Governor Palin mentioned this fact on the stump once, and it stayed with me ever since.

    Which is the only candidate of the four who never had visited Mexico? In fact, he's never been South of the Border to any Latin American country at all.

    Barack Obama.

    He's Euro and Afro-centric. This doesn't bode well for Latin America...


    By Blogger vbspurs, at Fri Dec 12, 03:32:00 am GMT-5  

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