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Sundries
...a sweatshop of moxie

Wednesday, April 11, 2007

For Her

Remember my mocking words about the world of fashionistas mixing with the world of alcoholic beverages?

A potent combination, as Roberto Cavalli's vodka showed. But now, it's official.

Clothes may maketh the man, but vodka is now maketh for a woman.





Introducing NUVO! ...as in riche, one wonders?

Nuvo is the latest liqueur incarnation ready to hit clubs and restaurants running this spring, the brain-child of Raphael Yakoby.

Mr. Yakoby is known as that Long Island club "wizard" behind the previous marketing hit, Hpnotiq, back in 2003.

(It's a vodka/cognac/fruit juice liqueur that is not at all advertised in the US, and is known primarily via the club circuit, so bully for you, if you knew about Hqptoniq. I didn't)

Taking him over 3 years to concoct, Nuvo is being aimed specifically towards the female demographic -- which if the shot of pink all over the bottle isn't enough of a give-away, the words "For Her" are stamped on the bottle for all to see.

Oh, and it's sparkling vodka.

And fruity.

Yes, because we women can't be trusted to buy an usual no-frills bottle of Finlandia, presumably.

If you are clamouring right now to know how much this Nuvo drinkie will set you back, here is the pricetag:

$30 for 357 ml
$20 for 200 ml

Not being very good with either metrics or boozing, I'm not sure if this is competitive or not, but I'm sure someone will appraise me of either, if it is.

This time, Raphael isn't letting good word of mouth from club aficionados on the lash do his advertising.

Nuvo will be launched on May 1st with much hoopla and babes abounding. I can't wait!

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17 Comments:

  • Wow. Looking at that price tag, maybe I'm doing more than just saving a few brain cells since I swore off alcohol.

    Let me know if you solve my trivia quiz and guess my favorite Bond (your dad and your readers can help you). It's designed to where if you miss even one answer, there is a chance you could miss the whole thing.

    By Blogger Eli Blake, at Tue Apr 10, 10:18:00 pm GMT-4  

  • Wow. Looking at that price tag, maybe I'm doing more than just saving a few brain cells since I swore off alcohol.

    Heh, I didn't swear off anything, but I don't frequently drink vodka.

    We'll see though. I like anything just launched.

    Though I have to say that hot pink colour is fast wearing on my nerves -- anyone who knows how much I love pink, will be astonished, but even I know when enough's enough.

    Let me know if you solve my trivia quiz and guess my favorite Bond (your dad and your readers can help you). It's designed to where if you miss even one answer, there is a chance you could miss the whole thing.

    WOW! I am sorry I missed that due to my post-Easter problems. I am answering the replies now, so I'll check it out. ;)

    Cheers,
    Victoria

    By Blogger vbspurs, at Tue Apr 10, 10:21:00 pm GMT-4  

  • Uhh, well, I used to drink a couple years ago when I was a freshman and sophomore in college, and I can tell you that that booze is outrageously expensive.

    We used to be able to get 1500 mL of plastic bottle vodka for oh, say, $8.

    But seriously, drinking a fairly pricey vodka like, say, Stoli, is much, much cheaper than this fancy-schmancy stuff. 750 mL of Stolie would be like $20-25 in most parts of the country. And I'd bet that this girly vodka is like 30-35% booze, whereas most vodka is 40%.

    So, yea, your instincts are dead on. This is all about fashion, not about getting drunk at a price a respectable Yank should be willing to pay

    By Blogger Adam L, at Wed Apr 11, 12:36:00 am GMT-4  

  • A 12 oz soda is 355ml, so these prices are for folks with more money than sense, and are determined to share that fact with everyone around them.

    You can get 1000ml of Grey Goose for $34.99.

    By Blogger XWL, at Wed Apr 11, 02:08:00 am GMT-4  

  • Uhh, well, I used to drink a couple years ago when I was a freshman and sophomore in college, and I can tell you that that booze is outrageously expensive.

    Yes...

    Maybe there is something puritan about me, in terms of money, but I could never justify being a drunk, chain-smoker, or druggie simply because of the expense.

    I once had a friend who showed me both his (horribly deformed) arms.

    He said, one arm has my home, the other my car.

    *shiver*

    But trust me to think of anything that extreme when we're simply talking about recreational boozing.

    I AM a puritan.

    We used to be able to get 1500 mL of plastic bottle vodka for oh, say, $8.

    Wow. Plastic bottle, yet! lol...

    But seriously, drinking a fairly pricey vodka like, say, Stoli, is much, much cheaper than this fancy-schmancy stuff. 750 mL of Stolie would be like $20-25 in most parts of the country. And I'd bet that this girly vodka is like 30-35% booze, whereas most vodka is 40%.

    Just checked, 15% (30 proof)!! Hehe, even I know that's fairy pee.

    So, yea, your instincts are dead on. This is all about fashion, not about getting drunk at a price a respectable Yank should be willing to pay

    Now, hang on, Adam.

    I know what I said was harsh, but I was basing it on a sneering attitude towards the diluted effeminancy of this drink.

    I don't think spending this much money is wrong.

    In fact, I think it's great -- anyone who wants to spend on something fashionable, had better expect to shell out.

    (Hmm, maybe I'm not such a puritan, after all)

    So, on paper, I have nothing against $30 for what amounts to a coke can of vodka.

    Cheers,
    Victoria

    By Blogger vbspurs, at Wed Apr 11, 03:32:00 am GMT-4  

  • A 12 oz soda is 355ml,

    Right! ;)

    so these prices are for folks with more money than sense, and are determined to share that fact with everyone around them.

    Which describes most of America, to foreigners. :)

    You can get 1000ml of Grey Goose for $34.99.

    I clicked, and may I say, "vodka from France!".

    Who knew? :)

    Cheers,
    Victoria

    By Blogger vbspurs, at Wed Apr 11, 03:33:00 am GMT-4  

  • Indeed, there is a certain charm to the philosophy, "if you've got it, flaunt it", but consumption solely for the sake of consumption is a bit silly.

    Luxury, and paying for the best because it's the best, is never a bad thing if it doesn't break your bank.

    But flash for the sake of flash is what this "designer" vodka seems to be.

    I knew Slate did a taste test of vodkas a few years back, and their favorite at the time was Chopin, haven't tried it personally, not a vodka drinker myself (Jack Daniels serves most of my hard liquor needs, just fine).

    Grey Goose came to mind cause they advertise heavily during Laker's games on cable (still seems odd to see hard liquor ads on TV).

    By Blogger XWL, at Wed Apr 11, 05:48:00 am GMT-4  

  • Mmmmmm....vodka, but not this pink muck.

    Proper Polish vodka is what you want.

    Anyhow, Vic, did you get my email? I sent it to your 'the-beach' address.

    By Blogger Kullrad, at Wed Apr 11, 06:13:00 am GMT-4  

  • The cleverness of having it be pink is that you tell your overly-drunk friends that it is, in fact, clear-colored. This will slow down their drinking considerably...

    The greatest drink I've ever had was a handmade vodka at a Russian restaurant in NYC. (Firebird, 46th and 8th) I went with the now-married Camie! Even though the shots were $10 each, we each had 4 or 5! It tasted like honey on fire...but in a good way! Simply sublime...

    By Blogger Ron, at Wed Apr 11, 06:26:00 am GMT-4  

  • I buy the store-brand of vodka and use it for Bloody Marys. Fruity vodka? Won't that also self-limit it to the San Francisco types?

    Yeesh!

    I decided to tag you, Vicks, with the latest - for me - meme!

    By Blogger benning, at Wed Apr 11, 06:40:00 pm GMT-4  

  • Indeed, there is a certain charm to the philosophy, "if you've got it, flaunt it", but consumption solely for the sake of consumption is a bit silly.

    Think you that?

    (My mother's syntax for you)

    Perhaps, but then I'm slightly OTT, as my friends always pointed out.

    Luxury, and paying for the best because it's the best, is never a bad thing if it doesn't break your bank.

    Well, obviously. But if you can spend $30 on a night out for some flavoured vodka, I don't see how that's any different from spending the same on valet parking. ;)

    But flash for the sake of flash is what this "designer" vodka seems to be.

    I like that. *g*

    I knew Slate did a taste test of vodkas a few years back, and their favorite at the time was Chopin, haven't tried it personally, not a vodka drinker myself (Jack Daniels serves most of my hard liquor needs, just fine).

    Ooh, I have Jack Daniels at home in our bar.

    No one drinks it here, since I prefer Hennessy cognac, or Famous Grouse whisky, but JD has a certain drinker's drink aura about it.

    Grey Goose came to mind cause they advertise heavily during Laker's games on cable (still seems odd to see hard liquor ads on TV).

    Seriously?? I don't think I've seen a hard liquour advert in the US, since they were taken off the air some time ago!

    Cheers,
    Victoria

    By Blogger vbspurs, at Thu Apr 12, 02:17:00 am GMT-4  

  • Mmmmmm....vodka, but not this pink muck.

    Proper Polish vodka is what you want.


    Good Nunnlike times..

    Anyhow, Vic, did you get my email? I sent it to your 'the-beach' address.

    I am bad about checking that, but I shall now that I know you sent it! Stay tuned, love. :)

    By Blogger vbspurs, at Thu Apr 12, 02:18:00 am GMT-4  

  • The greatest drink I've ever had was a handmade vodka at a Russian restaurant in NYC. (Firebird, 46th and 8th) I went with the now-married Camie! Even though the shots were $10 each, we each had 4 or 5! It tasted like honey on fire...but in a good way! Simply sublime...

    Wow, big spender, Ron! And Camie too. ;)

    BTW, when I went to see the Producers in NYC a few years ago, I was saddened to find out that the Russian Tearoom had closed.

    Loved that place.

    Cheers,
    Victoria

    By Blogger vbspurs, at Thu Apr 12, 02:19:00 am GMT-4  

  • Hah! Benning you know me too well.

    I'll reply about this one, fear not. :)

    By Blogger vbspurs, at Thu Apr 12, 02:22:00 am GMT-4  

  • The ban on hard liquor ads had always been an informal one, and not statutory, unlike the ban on smoked tobacco advertising.

    NBC started showing ads for the hard stuff during Saturday Night Live about 5 years ago.

    I don't think any of the other broadcast networks have followed suit, though.

    But on cable, the ads pop up here and there.

    I've always found their placement during Laker games a bit odd, given that they generally finish before 10pm, and are 'family viewing'.

    But I think people screw themselves up just as much, if not more on beer and wine, so seems a bit odd to single out spirits as being especially dangerous and unadvertisingworthy.

    By Blogger XWL, at Thu Apr 12, 05:02:00 am GMT-4  

  • No serious vodka lover would buy that froo froo crap. But it looks nice on your glass back-lit bar on the yacht with one of the Chippendales pouring the martini, right?

    By Blogger Manola Blablablanik, at Fri Apr 13, 04:18:00 pm GMT-4  

  • I JUST BOUGHT A BOTTLE IT IS SOO PRETTY LOL AND THAT IS THE REASON FOR MY PURCHASE! OF COUSE I SHALL DRINK IT BUT I LOVE HYPNOTIC SO IM SURE IT WILL BE A HIT!!!

    By Blogger anna, at Sat Sep 12, 02:02:00 pm GMT-4  

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